Cinefade: A novel storytelling device for filmmakers launches in LA

The first and only camera accessory that allows cinematographers to vary depth of field in film, enabling the gradual transition between a sharp and a blurry background at constant exposure is now available in Los Angeles at Keslow Camera.

London – In partnership with cmotion Lens Control Systems of Vienna, Austria, London-based filmmaker Oliver Janesh Christiansen has developed a unique system that enables cinematographers to gradually vary the sharpness of the background in a motion-picture shot at constant exposure, while keeping the foreground in focus.

Cinefade is an in-camera effect that can immerse viewers in a story or make a client’s product stand out in a commercial, enabling a whole new form of cinematic expression.

 

Cinematographer Paul Cameron ASC says “there are a handful of moments in ‘The Commuter’ where Liam Neeson’s character discovers clues while riding on a train. Director Jaume Collet-Serra and I wanted a severe depth-of-field shift to accentuate his experience - something to isolate him from his surrounding world. Cinefade was exactly what we were looking for.”

Cinefade has been used by directors of photography for TV dramas (Gavin Finney BSC – Unforgotten 2), feature films (Paul Cameron ASC – The Commuter), commercials (David Procter – Huawei and Deezer) and is available as a rental-only item in London through Arri Rental and in Los Angeles through Keslow Camera.

Depth of field is a powerful cinematic storytelling device. In the past, cinematographers have always been limited to choosing either a shallow or a deep depth of field that stays consistent throughout the shot. Cinefade gives them the opportunity to explore the vast creative potential of a variable depth of field. Fading from a deep to a shallow depth and thus gradually blurring the background could, for example, communicate a shift in the subject’s emotional state in a narrative or guide the viewer’s eyes to focus on a product in a commercial.

A video demonstrating the effect is available at www.cinefade.com.

Cinefade uses a custom cmotion lens control system to vary iris diameter, changing depth of field. A custom-built variable Neutral Density filter sits inside a matte box and keeps exposure constant by slaving the filter motor to the iris motor.

The Cinefade system
• works with any digital or film camera and cine lens
• is quick and easy to set up
• is simple to operate
• allows for a range of up to 5 T-stops

 

Cinefade will be exhibiting their system at Cinegear 2017 from June 2-3 on booth 5.

Keslow Camera is hosting an exclusive demo day on 30th May 2017 and on 5th June 2017 with Founder Oliver Janesh Christiansen on hand to answer questions and always welcomes filmmakers at their facilities in Culver City for personal demonstrations of the Cinefade system.

WHEN:
Tuesday, May 30 2017
Noon – 7 p.m.
Four sessions will be offered throughout the day: Noon; 2 p.m.; 4 p.m.; 6 p.m.
rsvp@keslowcamera.com

Monday, June 5 2017
Noon – 5 p.m.; Open house
rsvp@keslowcamera.com

Urban Espresso will also be onsite for complimentary refreshments and light snacks from
12:30 – 5:30 p.m. on Tuesday, May 30.

WHERE:
Keslow Camera, 5900 Blackwelder Street, Culver City, CA 90232

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For further information and full-resolution pictures, please contact:
Oliver Janesh Christiansen
+44 (0) 77 8993 0557
oliver@cinefade.com
www.cinefade.com
Twitter, Facebook and Instagram: @cinefade